In the first installment of the Green Shoot Adtech series, our Founder and CEO engages in a thought-provoking conversation with Tom Triscari, focusing on the significance and influence of campaign setup in advertising.

During the discussion, Jacek delves into the frequent errors encountered in this area, along with their effects on media efficiency, brand vulnerability, and sustainable practices.

Our CEO notes that “…advertisers see 20-25% opportunity to improve media productivity by correcting setup issues”.