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Excel at digital media execution

Excel at digital media execution

Excel at digital media execution

Media Productivity

Increase the media ROI

Verify that your active campaigns are configured to best meet their goals. The productivity checks cover everything affecting campaign performance: audience targeting, use of 1pd and 3pd targeting data, creative quality, campaign KPI choices, use of optimization features and more.

Unlock double digit performance gain opportunities and quantify the impact from improved execution using built-in savings calculators.

Media Productivity

Increase the media ROI

Verify that your active campaigns are configured to best meet their goals. The productivity checks cover everything affecting campaign performance: audience targeting, use of 1pd and 3pd targeting data, creative quality, campaign KPI choices, use of optimization features and more.

Unlock double digit performance gain opportunities and quantify the impact from improved execution using built-in savings calculators.

Media Productivity

Increase the media ROI

Verify that your active campaigns are configured to best meet their goals. The productivity checks cover everything affecting campaign performance: audience targeting, use of 1pd and 3pd targeting data, creative quality, campaign KPI choices, use of optimization features and more.

Unlock double digit performance gain opportunities and quantify the impact from improved execution using built-in savings calculators.

Brand Suitability

Brand Suitability

Avoid hidden brand risks

Avoid hidden brand risks

Brand safety requirements are often not applied in line with media strategy. Ensure that your campaigns are consistently configured properly:

  • Sensitive content categories like profanity, violence, suggestive are opted out.

  • Inventory safety tier is set to “standard” or “limited” and not “expanded” (platforms’ defaults)

  • Allow lists / exclusion lists are used to concentrate on high quality publishers / eliminate the known offenders.

Naming Convention

Reach 100% naming accuracy

Most global advertisers still struggle with taxonomy rollouts.
Adfidence clients quickly reach 100% naming accuracy thanks to:

  • A checker for all media platforms running daily,

  • Notifications and lists of non-compliant names with error details and fix suggestions,

  • An easy to use tool for taxonomy updates and modifications,

  • A name generator tool,

  • Compliance scores by media buying team / media agency.

Naming Convention

Reach 100% naming accuracy

Most global advertisers still struggle with taxonomy rollouts.
Adfidence clients quickly reach 100% naming accuracy thanks to:

  • A checker for all media platforms running daily,

  • Notifications and lists of non-compliant names with error details and fix suggestions,

  • An easy to use tool for taxonomy updates and modifications,

  • A name generator tool,

  • Compliance scores by media buying team / media agency.

Naming Convention

Reach 100% naming accuracy

Most global advertisers still struggle with taxonomy rollouts.
Adfidence clients quickly reach 100% naming accuracy thanks to:

  • A checker for all media platforms running daily,

  • Notifications and lists of non-compliant names with error details and fix suggestions,

  • An easy to use tool for taxonomy updates and modifications,

  • A name generator tool,

  • Compliance scores by media buying team / media agency.

Sustainability

Sustainability

Advertise sustainably

Advertise sustainably

Verify your setup follows the best practices of sustainable media inspired by GARM’s work on minimizing the carbon footprint of digital media. Currently available for programmatic, social, and search media platforms.

Sustainability and performance often go hand in hand: for example, reducing repeated impressions to the same people with proper frequency caps drives media productivity and at the same time is good for the environment. 

Media Metrics

Media Metrics

Develop deeper understanding of campaign performance

Develop deeper understanding of campaign performance

Adfidence combines campaign setup attributes with performance reports. This enables analyzing campaign performance using attributes obtained from the setup like objectives, formats, placements, devices type, and more. 

The built in data governance checks verify that 100% of ad accounts are connected and a complete view of media activity is presented.

Data is refreshed daily.