Brand safety requirements are often not applied in line with media strategy. Ensure that your campaigns are consistently configured properly:
Sensitive content categories like profanity, violence, suggestive are opted out.
Inventory safety tier is set to “standard” or “limited” and not “expanded” (platforms’ defaults)
Allow lists / exclusion lists are used to concentrate on high quality publishers / eliminate the known offenders.
Verify your setup follows the best practices of sustainable media inspired by GARM’s work on minimizing the carbon footprint of digital media. Currently available for programmatic, social, and search media platforms.
Sustainability and performance often go hand in hand: for example, reducing repeated impressions to the same people with proper frequency caps drives media productivity and at the same time is good for the environment.
Adfidence combines campaign setup attributes with performance reports. This enables analyzing campaign performance using attributes obtained from the setup like objectives, formats, placements, devices type, and more.
The built in data governance checks verify that 100% of ad accounts are connected and a complete view of media activity is presented.
Data is refreshed daily.
