“The Worrisome Limitations of Today’s Most Common Brand Safety Approaches” article in Programmatic Pioneers Summit advocates campaign setup governance. The Global Director at Reckitt is calling it “a process designed to thwart brand-safety and media-waste issues before they occur.”

Adfidence is mentioned in the context of automated technology enabling campaign setup governance at scale: “Recent technology advances mean marketers can not only act up front to protect their campaigns, but they can also do it at scale across platforms. This new category of solutions is best represented by industry pioneers like Adfidence and the many in-house solutions being developed by advertisers and media agencies for their own purposes.”