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Adfidence research on User Rewarded Content in Advertising Week

Adfidence research on User Rewarded Content in Advertising Week

Written by:

Jacek Chruściany

Read time

5 min

Our Founder and CEO Jacek Chrusciany discusses the implications of Adfidence research on User Rewarded Content (URC) in Advertising Week. URC often result in audience mismatch and low-quality engagement for video campaigns. Jacek offers brands three options to address the risky placements.

Take a full read:

Adfidence URC research in Advertising Week

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