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Adfidence CEO challenges Brand Safety standards

Adfidence CEO challenges Brand Safety standards

Written by:

Jacek Chrusciany

Read time

4 min

Our Co-Founder and CEO Jacek Chrusciany calls for change in digital advertising practices. His article “YouTube and Meta Don’t Care About Your Brand’s Safety” in ANA Industry Insights points out to risks and pitfalls related to sticking to the default campaign settings. Therefore, there is a critical need for in-house control. Jacek argues for managing brand safety at company level.

Take a full read:

Adfidence CEO on Brand Safety in ANA

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