"The Growing Complexity of Today’s Media Buying” is the second article in the "Pathways to Transparent Media" series by our CEO and Co-founder Jacek Chrusciany. It is published in the Association of National Advertisers (ANA) Industry Insight section.
 
In this piece, Jacek delves into the evolving role of media buyers in the digital age. He explores the intricate challenges and significant opportunities present in today’s advertising landscape. By navigating diverse ad platforms and addressing crucial aspects like brand safety and budget efficiency, this article is a useful reading for anyone involved in media buying or digital marketing.
 
Adfidence CEO’s take-aways and recommendations are to
- Invest in Education 
- Change the Mindset 
- Leverage Advanced Tools