The Ad Age article “How Brands Are Battling Digital Media Buying Confusion with a New Tool” highlights how brands like Reckitt are adopting Adfidence’s tool to tackle the complexities of cross-platform digital media buying.

Marketers have long struggled with issues such as inconsistent audience metrics, confusing partner network settings, and controlling ad frequency. Reckitt, after facing challenges with their in-house solutions, turned to Adfidence for a more streamlined approach, allowing them to proactively manage campaigns and improve results.

Adfidence’s platform offers a unified solution across platforms, helping brands like Reckitt, PepsiCo, and Kimberly-Clark optimize their digital advertising. Adfidence “tells you exactly what you need to fix”.