Campaign Setup
Governance Platform

Adfidence brings transparency to digital media execution

Campaign Setup
Governance Platform

Adfidence brings transparency to digital media execution

A game changer for media

governance

transparency

control

opportunities

productivity

A game changer for
media

governance

transparency

control

opportunities

productivity

- PATENT PENDING - PATENT PENDING

Trusted by

Trusted by

Over $2 billion biddable spend monitored 

Over $1 billion

biddable spend monitored 

Why campaign setup matters

Digital media is complex and riddled with pitfalls. Campaign execution often deviates from the strategy. Without transparency and control of the campaign setup, advertisers risk wasting media budgets and exposing their brands to unnecessary risks.

Programmatic inefficiencies

$20 billion

“$20 billion opportunity in efficiency gains for open web programmatic advertising”


Association of National Advertisers

Programmatic inefficiencies

$20 billion

“$20 billion opportunity in efficiency gains for open web programmatic advertising”

Association of National Advertisers

Sites violating standards

80%

“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”

Sites violating standards

80%

“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”

Poor Marketing data

21%

“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”

Poor Marketing data

21%

“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”

The Adfidence Platform

Adfidence provides quality assurance across the critical aspects of campaign execution.

Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics

Configurable

Highly actionable

Quantified impact

Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics

Real-time monitoring

Notifications

Compliance scoring

Built for all media people

Built for all media people

CxO

Media Executives

In-house Teams

Media Agencies

Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and is doesn't fall victim to game-able metrics.

CxO

Media Executives

In-house Teams

Media Agencies

Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and is doesn't fall victim to game-able metrics.

CxO

Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”

Media Executives

In-house Teams

Media Agencies

Built for all media people

CxO

Media Executives

In-house Teams

Media Agencies

Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and is doesn't fall victim to game-able metrics.

CxO

Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”

Media Executives

In-house Teams

Media Agencies

Explore how the Adfidence platform works

We applied years of media knowledge, expertise in building media platform integrations, and the latest cloud infrastructure technologies to build robust, scalable, and actionable digital media governance tools for the top global brand advertisers.

01. Data Extraction

Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.

02. Data Transformation

03. Campaign Quality Assessment

04. Media Execution Scoring

05. Actionability

01. Data Extraction

Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.

02. Data Transformation

03. Campaign Quality Assessment

04. Media Execution Scoring

05. Actionability

01. Data Extraction

Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.

02. Data Transformation

03. Campaign Quality Assessment

04. Media Execution Scoring

05. Actionability

Testimonials

Testimonials

Transparent.

Clear.

Impactful.

Finally there is technology guiding company executives in making the most out of their digital advertising dollars.

Agata Sobczak

Global Data and Analytics Manager

Transparent.

Clear.

Impactful.

Finally there is technology guiding company executives in making the most out of their digital advertising dollars.

Agata Sobczak

Global Data and Analytics Manager

Transparent.

Clear.

Impactful.

Finally there is technology guiding company executives in making the most out of their digital advertising dollars.

Agata Sobczak

Global Data and Analytics Manager

Adfidence gives us visibility and control of the campaign setup across all digital platforms. Monitoring the setup to detect mistakes and suboptimal settings in real time is critical for GroupM's goal of maximizing media productivity for our Clients.

Tomasz Piatkowski

Chief Digital Officer

Adfidence gives us visibility and control of the campaign setup across all digital platforms. Monitoring the setup to detect mistakes and suboptimal settings in real time is critical for GroupM's goal of maximizing media productivity for our Clients.

Tomasz Piatkowski

Chief Digital Officer

Adfidence gives us visibility and control of the campaign setup across all digital platforms. Monitoring the setup to detect mistakes and suboptimal settings in real time is critical for GroupM's goal of maximizing media productivity for our Clients.

Tomasz Piatkowski

Chief Digital Officer

Adfidence translated years of media optimisation experience into a suite of automated tools.

Their focus is on recommendations.

The insights are eye-opening and immediately translate to business impact.

Rachel Mervis

Global Programmatic Head

Adfidence translated years of media optimisation experience into a suite of automated tools.

Their focus is on recommendations.

The insights are eye-opening and immediately translate to business impact.

Rachel Mervis

Global Programmatic Head

Adfidence translated years of media optimisation experience into a suite of automated tools.

Their focus is on recommendations.

The insights are eye-opening and immediately translate to business impact.

Rachel Mervis

Global Programmatic Head

Featured Articles

Sep 20, 2024

Pathways to Transparent Media: The Persistent Illusion of Brand Safety in Digital Advertising

Jacek Chrusciany
Sep 6, 2024

Ad Age: How Brands Are Battling Digital Media Buying Confusion with a New Tool

Jack Neff
Aug 20, 2024

Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

Jacek Chrusciany
Jul 5, 2024

Adfidence CEO Shares Insights at Cannes Panel

Brand Innovators
May 30, 2024

Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying

Jacek Chrusciany
May 17, 2024

Adfidence is a Proud Sponsor of WFA Global Marketer Week

Adfidence Team
May 5, 2024

Setting Agency Guardrails: 4 Tips for Success

Jacek Chrusciany
Apr 24, 2024

Pathways to Transparent Media: Limitations of YouTube Target Frequency

Jacek Chrusciany
Apr 24, 2024

Campaign Setup Day Series Launched in London

Adfidence Team
Mar 26, 2024

The Shocking Divide Between Media Strategy and Execution

Jacek Chrusciany
Mar 26, 2024

Is User-Rewarded Content the New MFA?

Jacek Chrusciany
Mar 25, 2024

The Hidden Risks of User Rewarded Content

Adfidence Team
Mar 13, 2024

How to Weed Out Made-For-Advertising (MFA) Inventory?

Jacek Chruściany
Feb 12, 2024

YouTube and Meta Don’t Care About Your Brand’s Safety

Jacek Chrusciany
Jan 17, 2024

Redefining Transparency in the Ad Industry

Jacek Chrusciany
Nov 29, 2023

Opt Out of Controversial Google Search Partners

Adfidence Team
Sep 25, 2023

Interview with Adfidence CEO

Tom Triscari, Jacek Chrusciany
Sep 11, 2023

How Can Advertisers Navigate the YouTube Made-For-Kids Controversy?

Adfidence Team
Aug 17, 2023

A Checkbox That Can Save $ Millions

Adfidence Team
Mar 15, 2023

Savings From Often-forgotten Language Settings

Adfidence Team

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