Campaign Setup
Governance Platform
Adfidence brings transparency to digital media execution
Campaign Setup
Governance Platform
Adfidence brings transparency to digital media execution
Campaign Setup
Governance Platform
Adfidence brings transparency to digital media execution
A game changer for media
governance
transparency
control
opportunities
productivity
A game changer for media
governance
transparency
control
opportunities
productivity
A game changer for
media
governance
transparency
control
opportunities
productivity
Trusted by
Trusted by
Over $1 billion biddable spend monitored
Over $1 billion
biddable spend monitored
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
”I see more focus on getting the basics of execution right with tools like Adfidence…”
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
"Before (Adfidence) it was not known if the practices were followed."
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
”I see more focus on getting the basics of execution right with tools like Adfidence…”
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
"Before (Adfidence) it was not known if the practices were followed."
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
”I see more focus on getting the basics of execution right with tools like Adfidence…”
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
"Before (Adfidence) it was not known if the practices were followed."
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
”I see more focus on getting the basics of execution right with tools like Adfidence…”
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
"Before (Adfidence) it was not known if the practices were followed."
Why campaign setup matters
Digital media is complex and riddled with pitfalls. Campaign execution often deviates from the strategy. Without transparency and control of the campaign setup, advertisers risk wasting media budgets and exposing their brands to unnecessary risks.
Programmatic inefficiencies
$20 billion
“$20 billion opportunity in efficiency gains for open web programmatic advertising”
Association of National Advertisers
Programmatic inefficiencies
$20 billion
“$20 billion opportunity in efficiency gains for open web programmatic advertising”
Association of National Advertisers
Sites violating standards
80%
“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”
Sites violating standards
80%
“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”
Poor Marketing data
21%
“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”
Poor Marketing data
21%
“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”
The Adfidence Platform
Adfidence provides quality assurance across the critical aspects of campaign execution.
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Built for all media people
Built for all media people
CxO
Media Executives
In-house Teams
Media Agencies
Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and is doesn't fall victim to game-able metrics.
CxO
Media Executives
In-house Teams
Media Agencies
Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and is doesn't fall victim to game-able metrics.
CxO
Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”
Media Executives
In-house Teams
Media Agencies
Built for all media people
CxO
Media Executives
In-house Teams
Media Agencies
Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and is doesn't fall victim to game-able metrics.
CxO
Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”
Media Executives
In-house Teams
Media Agencies
Explore how the Adfidence platform works
We applied years of media knowledge, expertise in building media platform integrations, and the latest cloud infrastructure technologies to build robust, scalable, and actionable digital media governance tools for the top global brand advertisers.
01. Data Extraction
Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.
02. Data Transformation
03. Campaign Quality Assessment
04. Media Execution Scoring
05. Actionability
01. Data Extraction
Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.
02. Data Transformation
03. Campaign Quality Assessment
04. Media Execution Scoring
05. Actionability
01. Data Extraction
Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.
02. Data Transformation
03. Campaign Quality Assessment
04. Media Execution Scoring
05. Actionability
Testimonials
Testimonials
Transparent.
Clear.
Impactful.
Finally there is technology guiding company executives in making the most out of their digital advertising dollars.
Agata Sobczak
Global Data and Analytics Manager
Transparent.
Clear.
Impactful.
Finally there is technology guiding company executives in making the most out of their digital advertising dollars.
Agata Sobczak
Global Data and Analytics Manager
Transparent.
Clear.
Impactful.
Finally there is technology guiding company executives in making the most out of their digital advertising dollars.
Agata Sobczak
Global Data and Analytics Manager
Adfidence gives us visibility and control of the campaign setup across all digital platforms. Monitoring the setup to detect mistakes and suboptimal settings in real time is critical for GroupM's goal of maximizing media productivity for our Clients.
Tomasz Piatkowski
Chief Digital Officer
Adfidence gives us visibility and control of the campaign setup across all digital platforms. Monitoring the setup to detect mistakes and suboptimal settings in real time is critical for GroupM's goal of maximizing media productivity for our Clients.
Tomasz Piatkowski
Chief Digital Officer
Adfidence gives us visibility and control of the campaign setup across all digital platforms. Monitoring the setup to detect mistakes and suboptimal settings in real time is critical for GroupM's goal of maximizing media productivity for our Clients.
Tomasz Piatkowski
Chief Digital Officer
Adfidence translated years of media optimisation experience into a suite of automated tools.
Their focus is on recommendations.
The insights are eye-opening and immediately translate to business impact.
Rachel Mervis
Global Programmatic Head
Adfidence translated years of media optimisation experience into a suite of automated tools.
Their focus is on recommendations.
The insights are eye-opening and immediately translate to business impact.
Rachel Mervis
Global Programmatic Head
Adfidence translated years of media optimisation experience into a suite of automated tools.
Their focus is on recommendations.
The insights are eye-opening and immediately translate to business impact.
Rachel Mervis
Global Programmatic Head
Featured Articles
Mar 25, 2024
The Hidden Risks of User Rewarded Content
Adfidence Team
Mar 13, 2024
How to Weed Out Made-For-Advertising (MFA) Inventory?
Jacek Chruściany
Nov 29, 2023
Opt Out of Controversial Google Search Partners
Adfidence Team
Sep 11, 2023
How Can Advertisers Navigate the YouTube Made-For-Kids Controversy?
Adfidence Team
Aug 17, 2023
A Checkbox That Can Save $ Millions
Adfidence Team
Mar 15, 2023
Savings From Often-forgotten Language Settings
Adfidence Team
Get a demo
Get a demo
