Why campaign setup matters
Digital media is complex and riddled with pitfalls. Campaign execution often deviates from the strategy. Without transparency and control of the campaign setup, advertisers risk wasting media budgets and exposing their brands to unnecessary risks.
The Adfidence Platform
Adfidence provides quality assurance across the critical aspects of campaign execution.
Explore how the Adfidence platform works
We applied years of media knowledge, expertise in building media platform integrations, and the latest cloud infrastructure technologies to build robust, scalable, and actionable digital media governance tools for the top global brand advertisers.
Featured Articles
May 30, 2024
Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chrusciany
May 17, 2024
Adfidence is a Proud Sponsor of WFA Global Marketer Week
Adfidence Team
May 5, 2024
Setting Agency Guardrails: 4 Tips for Success
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chrusciany
Apr 24, 2024
Pathways to Transparent Media: Limitations of YouTube Target Frequency
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chrusciany
Apr 24, 2024
Campaign Setup Day Series Launched in London
![](https://framerusercontent.com/images/7zmcxujKK5VtZVW6yUSRM3zSqI.png)
Adfidence Team
Mar 26, 2024
The Shocking Divide Between Media Strategy and Execution
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chrusciany
Mar 26, 2024
Is User-Rewarded Content the New MFA?
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chrusciany
Mar 25, 2024
The Hidden Risks of User Rewarded Content
Adfidence Team
Mar 13, 2024
How to Weed Out Made-For-Advertising (MFA) Inventory?
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chruściany
Feb 12, 2024
YouTube and Meta Don’t Care About Your Brand’s Safety
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)
Jacek Chrusciany
Jan 17, 2024
Redefining Transparency in the Ad Industry
![](https://framerusercontent.com/images/YY8uyWMBBXVRus8WRh9NgnJSX88.jpeg)