Benefits
Company
Media Governance Research
Industry Insights

Campaign Setup
Governance Platform

Adfidence brings transparency to digital media execution

Campaign Setup
Governance Platform

Adfidence brings transparency to digital media execution

A game changer for media

governance

transparency

control

opportunities

productivity

A game changer for
media

governance

transparency

control

opportunities

productivity

- PATENT PENDING - PATENT PENDING

Trusted by leading brands

Trusted by leading brands

Over $2 billion biddable spend monitored 

Over $1 billion

biddable spend monitored 

"Adfidence tells you exactly what you need to fix"

"The idea behind Adfidence (...) is to eliminate the many campaign setup defects that can easily metastasize into bigger problems."

“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”

”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”

"Never heard of Adfidence? You might soon if you have brand safety concerns"

”I see more focus on getting the basics of execution right with tools like Adfidence…”

”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”

"Before (Adfidence) it was not known if the practices were followed."

Why campaign setup matters

Digital media is complex and riddled with pitfalls. Campaign execution often deviates from the strategy. Without transparency and control of the campaign setup, advertisers risk wasting media budgets and exposing their brands to unnecessary risks.

Programmatic inefficiencies

$20 billion

“$20 billion opportunity in efficiency gains for open web programmatic advertising”


Association of National Advertisers

Programmatic inefficiencies

$20 billion

“$20 billion opportunity in efficiency gains for open web programmatic advertising”

Association of National Advertisers

Sites violating standards

80%

“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”

Sites violating standards

80%

“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”

Poor Marketing data

21%

“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”

Poor Marketing data

21%

“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”

Learn more

The Adfidence Platform

Adfidence provides quality assurance across the critical aspects of campaign execution.

Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics

Configurable

Highly actionable

Quantified impact

Learn more

Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics

Real-time monitoring

Notifications

Compliance scoring

Learn more

Built for all media people

Built for all media people

CxO

Media Executives

In-house Teams

Media Agencies

Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and doesn't fall victim to game-able metrics.

CxO

Media Executives

In-house Teams

Media Agencies

Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and doesn't fall victim to game-able metrics.

CxO

Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”

Media Executives

In-house Teams

Media Agencies

Built for all media people

CxO

Media Executives

In-house Teams

Media Agencies

Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and doesn't fall victim to game-able metrics.

CxO

Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”

Media Executives

In-house Teams

Media Agencies

Explore how the Adfidence platform works

We applied years of media knowledge, expertise in building media platform integrations, and the latest cloud infrastructure technologies to build robust, scalable, and actionable digital media governance tools for the top global brand advertisers.

01. Data Extraction

Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.

02. Data Transformation

03. Campaign Quality Assessment

04. Media Execution Scoring

05. Actionability

01. Data Extraction

Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.

02. Data Transformation

03. Campaign Quality Assessment

04. Media Execution Scoring

05. Actionability

01. Data Extraction

Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.

02. Data Transformation

03. Campaign Quality Assessment

04. Media Execution Scoring

05. Actionability

Testimonials

Testimonials

Adfidence is the foundation for digital media excellence at scale

Elisa Carnielli

Global Data Driven Marketing and Media Director

Adfidence is the foundation for digital media excellence at scale

Elisa Carnielli

Global Data Driven Marketing and Media Director

3 years of driving media efficiency with Adfidence

Katya Zapolnova

Digital Media & Data-Driven Marketing Lead, EMEA

3 years of driving media efficiency with Adfidence

Katya Zapolnova

Digital Media & Data-Driven Marketing Lead, EMEA

5% Media Saving with
Media Set-Up Science

Berkay Catalyurek

Al & Digital Business Acceleration Lead

5% Media Saving with
Media Set-Up Science

Berkay Catalyurek

Al & Digital Business Acceleration Lead

Featured Articles

Why Media Governance Becomes Mission-Critical in the AI Era

Jacek Chruściany

Adfidence CEO interview with Adweek

Jacek Chruściany

Elevating Global Standards in Programmatic Media Governance

Adfidence Team

Why Campaign Setup Governance Matters More Than Ever

Adfidence team

Adfidence Sponsors WFA Global Marketer Week in Brussels

Adfidence Team

Adfidence Sponsors WFA Forum Connect in New York

Adfidence Team

Pathways to Transparent Media: The Persistent Illusion of Brand Safety in Digital Advertising

Jacek Chrusciany

Ad Age: How Brands Are Battling Digital Media Buying Confusion with a New Tool

Jack Neff

Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

Jacek Chrusciany

Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying

Jacek Chrusciany

Adfidence is a Proud Sponsor of WFA Global Marketer Week

Adfidence Team

Let the Buyers Beware: In Digital Advertising, Nothing Is as It Seems

Jacek Chrusciany

Setting Agency Guardrails: 4 Tips for Success

Jacek Chrusciany

Pathways to Transparent Media: Limitations of YouTube Target Frequency

Jacek Chrusciany

Campaign Setup Day Series Launched in London

Adfidence Team

The Shocking Divide Between Media Strategy and Execution

Jacek Chrusciany

Is User-Rewarded Content the New MFA?

Jacek Chrusciany

The Hidden Risks of User Rewarded Content

Adfidence Team

How to Weed Out Made-For-Advertising (MFA) Inventory?

Jacek Chruściany

YouTube and Meta Don’t Care About Your Brand’s Safety

Jacek Chrusciany

Redefining Transparency in the Ad Industry

Jacek Chrusciany

Opt Out of Controversial Google Search Partners

Adfidence Team

Interview with Adfidence CEO

Tom Triscari, Jacek Chrusciany

How Can Advertisers Navigate the YouTube Made-For-Kids Controversy?

Adfidence Team

A Checkbox That Can Save $ Millions

Adfidence Team

Adfidence CEO Shares Insights at Cannes Panel

Brand Innovators

Savings From Often-forgotten Language Settings

Adfidence Team

Get a demo

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