Campaign Setup
Governance Platform
Adfidence brings transparency to digital media execution
Campaign Setup
Governance Platform
Adfidence brings transparency to digital media execution
A game changer for media
governance
transparency
control
opportunities
productivity
A game changer for
media
governance
transparency
control
opportunities
productivity
Trusted by leading brands
Trusted by leading brands
Over $3 billion biddable spend monitored
Over $1 billion
biddable spend monitored
Testimonials
Testimonials
Adfidence is the foundation for digital media excellence at scale
Elisa Carnielli
Global Data Driven Marketing and Media Director
Adfidence is the foundation for digital media excellence at scale
Elisa Carnielli
Global Data Driven Marketing and Media Director
3 years of driving media efficiency with Adfidence
Katya Zapolnova
Digital Media & Data-Driven Marketing Lead, EMEA
3 years of driving media efficiency with Adfidence
Katya Zapolnova
Digital Media & Data-Driven Marketing Lead, EMEA
5% Media Saving with
Media Set-Up Science
Berkay Catalyurek
Al & Digital Business Acceleration Lead
5% Media Saving with
Media Set-Up Science
Berkay Catalyurek
Al & Digital Business Acceleration Lead
Industry Insights
Industry Insights
"Before (Adfidence) it was not known if the practices were followed."
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
”I see more focus on getting the basics of execution right with tools like Adfidence…”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
"The idea behind Adfidence (...) is to eliminate the many campaign setup defects that can easily metastasize into bigger problems."
"Adfidence tells you exactly what you need to fix"
ANA Nashville & AdTech Economic Forum NYC: What the Industry's Best Minds Are Really Talking About Copy
Jacek Chruściany
Why Media Governance Becomes Mission-Critical in the AI Era
Jacek Chruściany
The Future of the Open Internet: Trust, Performance, and What Comes Next
Jacek Chruściany
Media Governance: The Missing Operating System of Modern Advertising
Jacek Chruściany
"Adfidence tells you exactly what you need to fix"
"The idea behind Adfidence (...) is to eliminate the many campaign setup defects that can easily metastasize into bigger problems."
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
”I see more focus on getting the basics of execution right with tools like Adfidence…”
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
"Before (Adfidence) it was not known if the practices were followed."
"Adfidence tells you exactly what you need to fix"
"The idea behind Adfidence (...) is to eliminate the many campaign setup defects that can easily metastasize into bigger problems."
“CEO and Co-Founder of Adfidence: (…) we need strong company-level stewardship and a transparency...”
”Major brands are deploying tools like those developed by Adfidence to set up campaign governance…”
"Never heard of Adfidence? You might soon if you have brand safety concerns"
”I see more focus on getting the basics of execution right with tools like Adfidence…”
”Adfidence indicates (...) many brands can dramatically enhance their advertising performance just by rectifying digital media setup errors”
"Before (Adfidence) it was not known if the practices were followed."
Why campaign setup matters
Digital media is complex and riddled with pitfalls. Campaign execution often deviates from the strategy. Without transparency and control of the campaign setup, advertisers risk wasting media budgets and exposing their brands to unnecessary risks.
Programmatic inefficiencies
$20 billion
“$20 billion opportunity in efficiency gains for open web programmatic advertising”
Association of National Advertisers
Programmatic inefficiencies
$20 billion
“$20 billion opportunity in efficiency gains for open web programmatic advertising”
Association of National Advertisers
Sites violating standards
80%
“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”
Sites violating standards
80%
“About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows”
Poor Marketing data
21%
“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”
Poor Marketing data
21%
“An estimated 21% of respondents’ media budgets were wasted due to poor data quality”
The Adfidence Platform
Adfidence provides quality assurance across the critical aspects of campaign execution.
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Media Productivity
Brand Suitability
Naming Convention
Sustainability
Media Metrics
Built for all media people
Built for all media people
CxO
Media Executives
In-house Teams
Media Agencies
Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and doesn't fall victim to game-able metrics.
CxO
Media Executives
In-house Teams
Media Agencies
Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and doesn't fall victim to game-able metrics.
CxO
Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”
Media Executives
In-house Teams
Media Agencies
Built for all media people
CxO
Media Executives
In-house Teams
Media Agencies
Set clear expectations for campaign execution and easily assess compliance against those expectations. Maximize media productivity. Avoid hidden brand risks. Reach 100% taxonomy compliance. Drive sustainability. Ensure your media drives growth for the brand and doesn't fall victim to game-able metrics.
CxO
Executive views and reports provide the CMO and CFO with superior insight on the quality of media execution vs the still commonly used, gameable media metrics. With Adfidence you can shift the discussion from: “Are we buying at the lowest unit costs?” to: “Are we effectively using the media for growth?”
Media Executives
In-house Teams
Media Agencies
Explore how the Adfidence platform works
We applied years of media knowledge, expertise in building media platform integrations, and the latest cloud infrastructure technologies to build robust, scalable, and actionable digital media governance tools for the top global brand advertisers.
01. Data Extraction
Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.
02. Data Transformation
03. Campaign Quality Assessment
04. Media Execution Scoring
05. Actionability
01. Data Extraction
Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.
02. Data Transformation
03. Campaign Quality Assessment
04. Media Execution Scoring
05. Actionability
01. Data Extraction
Adfidence is integrated with all major media platforms and measurement solution vendors through robust and flexible API connectors. When media platforms add new metrics or dimensions to their APIs, these instantly become available in the Adfidence platform.
02. Data Transformation
03. Campaign Quality Assessment
04. Media Execution Scoring
05. Actionability
Get a demo
Get a demo
