The latest AdExchanger article “Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen” by their Managing Editor Alisson Schiff is devoted entirely to Adfidence. It highlights our approach to helping world’s biggest advertisers set up guardrails for their media buys, ensuring maximum efficiency and brand safety.

“The idea behind Adfidence, whose clients include Kimberly-Clark, Reckitt, Bayer and PepsiCo, is to eliminate the many campaign setup defects that can easily metastasize into bigger problems.” – summarizes the author.