Adfidence CEO and Co-Founder Jacek Chrusciany examines why many global advertisers are not utilizing the brand safety tools they've requested. His article "Why Aren't Brands Using the Tools They've Said They Need?" continues his “Pathways to Transparent Media” series in ANA Industry Insight.

Chrusciany highlights that despite platforms like Meta and Google offering extensive controls to prevent ads from appearing alongside risky content, a significant number of campaigns neglect to implement these settings, leading to ongoing transparency and quality issues. He also emphasizes the need for advertisers to adopt campaign setup governance technology to manage brand safety controls at scale and achieve a cleaner, more transparent digital advertising ecosystem.