Adfidence CEO calls for executing media strategies
Written by:
Jacek Chrusciany
Read time
6 min
Our CEO and Co-Founder Jacek Chrusciany discusses the disappointing extent to which large advertisers follow their strategic plans in their actual digital campaigns. He stresses how important it is to monitor and correct the execution errors. Jacek’s first article in CMO Alliance is titled “The shocking divide between media strategy and execution”.
Take a full read: