Adfidence CEO on advertiser – media agency relationship
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Jacek Chruściany
Read time
5 min
In his latest article for Advertising Week our Co-Founder and CEO Jacek Chrusciany gives brands 4 tips on making the most out of their relationship with media agencies.
The recommendations include
- Smart contracts with quality assessment
- Prioritization of positive incentives
- Oversight through advanced technology
- Commitment to training and communication
To learn more about enabling stronger, healthier and more transparent dynamic between major advertisers and their media agencies check Jacek’s article “Setting Agency Guardrails – Four Tips for Success”.
Take a full read: