Adfidence CEO on advertiser – media agency relationship

Adfidence CEO on advertiser – media agency relationship

Written by:

Jacek Chruściany

Read time

5 min

In his latest article for Advertising Week our Co-Founder and CEO Jacek Chrusciany gives brands 4 tips on making the most out of their relationship with media agencies. 

The recommendations include
 - Smart contracts with quality assessment
 - Prioritization of positive incentives
 - Oversight through advanced technology
 - Commitment to training and communication

To learn more about enabling stronger, healthier and more transparent dynamic between major advertisers and their media agencies check Jacek’s article “Setting Agency Guardrails – Four Tips for Success”.

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