In his influential Quo Vadis blog and newsletter, economist and adtech analyst Tom Triscari identifies Adfidence as a leading innovator in the emerging Media Governance category — a space he describes as crucial for restoring clarity, control, and accountability across today's fragmented digital media supply chain.

In the January 2024 edition titled "#66: Forensic AdTech — Spacescape," Triscari maps the adtech ecosystem and positions Adfidence within a new class of purpose-built platforms designed to simplify campaign setup, ensure compliance, and empower marketers with operational transparency. The mention reflects growing industry recognition of the need for structured media operations tools — and Adfidence's role in setting new standards for how global advertisers manage complexity at scale.

"Media Governance," Triscari notes, "is about ensuring consistent execution — getting the basics right every time — and Adfidence is one of the few platforms purpose-built for that mission."