Adfidence CEO on the Illusion of Brand Safety in ANA

Adfidence CEO on the Illusion of Brand Safety in ANA

Written by:

Jacek Chruściany

Read time

3 min

The Persistent Illusion of Brand Safety in Digital Advertising” is another article in the Pathways to Transparent Media series by our Co-Founder and CEO Jacek Chrusciany. It is published as always in the Association of National Advertisers (ANA) Industry Insight section.

In this piece Jacek explores the failures of current brand safety approaches and proposes a return to fundamentals

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