The latest ExchangeWire article “Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution” is an interview with World Federation of Advertisers (WFA) ambassador and Adfidence advisor. It discusses obstacles brands face in safeguarding their reputation online. Jerry stresses the importance of campaign setup governance for effective brand safety enforcement…

“…on most walled gardens or big ad tech partners the campaign setup is where the real brand safety battle needs to take place.”

 He also addresses the issues of the influence of user generated content, creating a mindful advertising strategy and technologies impacting conscious media investment.