Adfidence is a Proud Sponsor of WFA Global Marketer Week

Adfidence is a Proud Sponsor of WFA Global Marketer Week

Written by:

Adfidence Team

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5 min

We were a proud sponsor of WFA Global Marketing Week in Toronto (14-17 May 2024).

Thank you for all the inspiration and learning with the best minds in the industry!

Our CEO Jacek Chrusciany concluded that “The conversations with global media leaders and CMOs underscored the complexities of global marketing roles, characterized by their vast scope and responsibilities, yet often limited resources.”

He also recognized that “these professionals are the drivers of meaningful changes in our industry. The topics of brand safety, media sustainability, and cross-platform measurement are fundamental to both WFA and global marketing leaders' efforts.”

Global Marketer Week Highlights

Global Marketer Conference


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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

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Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying

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Let the Buyers Beware: In Digital Advertising, Nothing Is as It Seems

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Setting Agency Guardrails: 4 Tips for Success

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Pathways to Transparent Media: Limitations of YouTube Target Frequency

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Campaign Setup Day Series Launched in London

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The Shocking Divide Between Media Strategy and Execution

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Is User-Rewarded Content the New MFA?

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The Hidden Risks of User Rewarded Content

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How to Weed Out Made-For-Advertising (MFA) Inventory?

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YouTube and Meta Don’t Care About Your Brand’s Safety

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Redefining Transparency in the Ad Industry

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Opt Out of Controversial Google Search Partners

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Interview with Adfidence CEO

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How Can Advertisers Navigate the YouTube Made-For-Kids Controversy?

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Savings From Often-forgotten Language Settings

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